Full Funnel Marketing for B2B Software
A B2B software purchase is a serious journey. It takes a lot of your customers time and energy to evaluate all of the options and drive consensus among a large group of stakeholders. Our job is to make the purchasing process easier for your customer.
Make the Shortlist
Many B2B buyers won’t talk to you until you are on their shortlist. We make sure you are on that list.
Prove Your Solution
Validate your value proposition with evidence from your customers and the industry at large.
Close More Deals
Arm your sales team with the content they need to relate to your customers situation and build trust.
Green Tip is a Sales Focused Marketing Team.
We’ve seen software companies stumble because they didn’t have the right content ready for new leads. This has driven us to study B2B buying behavior through analyst research reviews and millions of dollars of inbound sales experience so that we can help you prepare for the entire customer journey.
GENERATE TRAFFIC. CONVERT LEADS. CLOSE DEALS.
Here are some of our favorite strategies:
Paid Advertising
Your customer’s are holding a “best googler” competition, did you show up?
Landing Page Development
Does the content on your website match what your customer was expecting?
Lead Magnet Development
What are you going to give your customers in exchange for their contact information?
On-Site Blogging
One of the best SEO strategies, and a secret weapon for your sales team.
No Code Web Development
We'll optimize for lead generation and your customer's purchasing process.
Off-Site Blogging
Be in the same conversation as the leaders in your industry with a third party blog.
Kevin helped us grow Decisions from the very beginning to a recognized leader in the business rule and workflow space. He brought a very steady hand and reasonable approach to some difficult decisions in our early days.
Carl HewittLet’s figure out what you and your customers need so you can grow.
While a true self-service sale may not be possible for many businesses, it is a fair target that gets your team thinking about what some of the roadblocks are in the sales process. How far can your customer get before they talk to you? Our team is ready to talk you through our process of discovery, customer validation, and content creation.
Let's Get in Touch
Please do include a little background on your company and your biggest roadblock to growth. We look forward to talking soon.